social media management
Early manages the Instagram accounts of high-end hotels, restaurants, beach clubs and leisure venues, from editorial line to replying to messages. A Saint-Tropez team, on site in season, working alongside floor, front-desk and beach staff. It is our core business: everything else follows from it.
what management includes
- a strategy and editorial line, written with the management: what the venue says, to whom, in what tone, and what it does not show;
- content production and layout: selecting and editing photos and videos, designing posts and stories, captions in French and English;
- publishing, at a steady pace all season;
- interactions: replies to comments and messages, in the house's voice;
- a monthly report: followers, reach, engagement, what worked, what we change.
how a season works
Before opening, we scout the venue, organise an opening shoot and prepare the first weeks of posts. During the season, a team member comes on site regularly, sees what happens on the floor, at the front desk or on the beach, and turns it into content the same day. After closing, the account stays alive: archives, behind the scenes, preparing next season.
Winter and year-round businesses run at a different pace from summer businesses; the method adapts. See our method.
close to the teams
The best content ideas come from the floor: a dish that sells better than the rest, a table booked by the same regular for twenty years, a question guests ask every day at reception. We spend time with operational staff, capture these needs and pass them on to the management. That is the difference between an account run from afar and one that truly looks like the house.
what we don't do
- we don't work for private individuals, influencers or public figures;
- we don't manage brands without a physical venue, apps, software or web services;
- we don't work for fashion and ready-to-wear retail;
- we never do printing, websites or advertising for a business that is not first a social media client. It is not a sales rule: it is what keeps every medium telling the same story.
where we work
Our active clients are in Saint-Tropez and its gulf, Courchevel, Megève, Saint-Barthélemy and Paris. We also work with businesses in resorts where we are not yet established: see destinations.
frequently asked questions
how much does social media management for a business cost?
The cost depends on the number of accounts and languages, posting frequency, season length, on-site presence and the photo and video production required. It compares with an in-house hire: salary and charges, resort housing during the season, supervision, and the months the position stays empty. We break this down in the article in-house or outsourced. We provide a quote after a first conversation.
do I need a year-round contract?
No. Seasonal businesses work with us for their season. Year-round businesses, or those open both winter and summer, keep the same contact all year, so nothing needs re-explaining at each opening.
who produces the photos and videos?
We organise shoots: moodboard, choice of photographer or videographer, on-site coordination. Part of the daily content is produced by our team during visits.
which languages do you post in?
French and English, depending on the client's audience.
how do you measure results?
Every month, from Meta Business Suite statistics: followers gained and lost, reach, engagement, messages. See also our results and how we calculate them.
