wine estates
Early manages social media for wine estates and cellars: Torpez, the Saint-Tropez winegrowers, and Domaine des Campaux in Bormes-les-Mimosas. An estate tells its story all year, following the vine.
what is specific to wine estates
Wine has a calendar other sectors don't: pruning, harvest, blending, vintages. It's ideal material for social media, as long as it is shown for real: the winegrowers, the cellar, the patio, the celebrations. At Torpez, we follow the year from the September harvest to the vintage festival in February.
how we adapt the method
- an editorial calendar set on the vine's cycle;
- photo stories in the vineyards and the cellar;
- content for the shop, wine tourism and the estate's events;
- compliance with French rules on alcohol advertising.
