4 and 5-star hotels
Early manages social media for 4 and 5-star hotels: Hôtel La Ponche in Saint-Tropez, Hôtel Saint Georges and Au Coin du Feu in Megève, Hôtel Le Saint-Joseph in Courchevel, Cap d'Antibes Beach Hotel, COMO Le Beauvallon and Le Mas Candille.
what is specific to hotels
A hotel sells an experience guests cannot try before they arrive. Instagram is often where they see it first: the room, the morning light, the bar, the pool, the people. A hotel account also has to bring several places to life at once (restaurant, bar, spa, beach) and speak to two audiences: guests who stay and those who only come for dinner or a drink.
how we adapt the method
- an art direction that respects the house's history, as at Hôtel La Ponche, where Françoise Sagan was a regular;
- content produced with front-desk, floor and housekeeping teams, who see what guests love;
- a calendar following the opening, holidays and the destination's events;
- posts in French and English.
frequently asked questions
do you also manage the hotel's restaurant and bar accounts?
Yes, when they have their own account. We make sure each has its own voice within a shared art direction.
