beach clubs and party restaurants
Early manages social media for beach clubs on Pampelonne beach (Indie Beach, Playamigos, Moorea Plage, Chez Camille) and party restaurants in resorts or on the slopes (The Cat Club in Courchevel, Tigrr Princesse and Indie Mountain in Megève, Pablõ in Saint-Barthélemy and Saint-Tropez).
on the beach
A beach club fills its loungers and tables in a few summer weeks. Guests discover it on Instagram, book by message and share their day in stories. The account must show the sea and the afternoon atmosphere without turning into a postcard: the teams, the food, the regulars.
on the slopes
The mountain party restaurant follows the ski day: the lunch that goes on, the music, the run down. Guests are often the same as on the beach in summer: from one season to the next, the codes stay the same, with snow instead of sand.
how we adapt the method
- content captured in the moment, during service and the afternoons;
- careful handling of messages, which are booking requests;
- a shared art direction when a group has several venues, like Indie Group across Pampelonne, Megève and Courchevel.
